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Carol Holden – Chief Executive

07710 658601

Carol is the successor to Neil Barlow as Chief Executive for Northwest Automotive Alliance.

Carol commenced work in the truck industry as a Leyland Truck & Bus student apprentice. She graduated from the University of Bath with a degree in Mechanical Engineering and returned to Leyland Vehicles to a permanent position in Test Operations in the power-train group for 5 years before leaving and joining Eaton Corporation, Truck Components Division. Carol was with Eaton for 25 years in an assortment of roles, from Project Engineering, Project Management, Chief Engineer and finally as European Engineering Manager where she had a broad range of management as well as technical responsibilities in the development of Truck Transmissions, including the recent formation of a European Hybrid Team. During this time she also obtained her MBA from University of Manchester. She is a Fellow of the Institution of Mechanical Engineers and continues to be committed to supporting the training and development of engineers.

Carol’s expertise is varied and covers; new product introduction, project management, engineering management, business leadership and organisational change and development.

Zoe Desoer – Contracts Manager

07815 284362

Zoe is the Contracts Manager responsible for compiling and submitting reports and claims pertaining to finance and activity to the relevant organisations, as required by the funding body.

Zoe worked as a Contract Administrator for AMEC and Morgan Est for some 14 years before joining the NAA in April 2009.

Martina Rodrigues – Project Manager

07870 812214

Martina joined the NAA in July 2013 as Project Support for the AMSCI STRIVE and TSB CYD Projects. Now as Project Manager, she is responsible for these projects, together with the ERDF Business Excellence Project.

Martina is new to automotive but not to project management, having spent the previous 15 years as a project manager within the education sector, managing externally funded projects on behalf of Schools, Education Business Partnerships and Local Authorities.

After graduating from Kingston University with a BA Hons in Economics and statistics, Martina worked in insurance sales for six years and ran her own company before becoming a secondary school teacher. Her years in sales and teaching taught her that the customer really is king and she prides herself on developing strong working relationships and providing a first class service to all of the NAA’s customers and partners.

Investing in England's North West - European Regional Development Fund
Partners Department for Business Innovation and Skills Finance Birmingham