A marketing guide for NW automotive companies, Manchester, 4 October 2012
Start date: 04/10/2012
Cost: Free, Only open to Business Excellence Members
Paul Clarke, Managing Director of Promote, Automotive Comms and Green-Car-Guide.com, will present a guide to marketing for North West automotive companies. As a base for the presentation, Paul will use the example of the recent MWS marketing project, which was supported by the NAA’s Business Excellence programme.
Thursday 4 October 2012
12:00 – 15:30
To be held at MWS, Sharston Industrial Estate, Manchester, followed by the Village Hotel, Cheadle
The main presentation will focus on how North West automotive companies and suppliers can make their marketing more effective, and will cover areas including strategy, branding, online presence and social media.
Paul’s presentation will be given in conjunction with John Ellis, Managing Director of MWS, who will also explain how MWS has recently won an important tender with ATS, with assistance from another NAA member, Xemptor Consulting. MWS specialises in the area of commercial vehicle wheels. Its core business is the supply of replacement steel wheels for trucks. MWS also markets the Xlite brand in Europe, which is a lightweight forged aluminium truck wheel.
Before the main meeting, which will take place at the Village Hotel in Cheadle, there will be the opportunity to tour MWS’s site at the Sharston Industrial Estate in Manchester.
Timings
12.00 Arrival and site tour at MWS
12.45 Depart for Village Hotel, Cheadle
13.00 Lunch and networking
13.30 Welcome – Martin Andrews
13.35 Company 2 minute introductions
14.05 MWS Case Study(s) – marketing and internationalisation strategy – John Ellis
14.20 Marketing strategies, from design to implementation – Paul Clarke
14.45 Northwest Fund for Business Loans – Gary Guest
14.50 Events and project update – Carol Holden and Martin Andrews
15:00 Networking
15.30 Close
Please contact Zoe Desoer to reserve a place(s) z.desoer@nwautoalliance.com
