Follow us on Twitter and LinkedIn to stay connected with NAA

Follow us on LinkedIn Follow us on Twitter

Stay in touch. Get all the latest NAA news and events straight to your email.

Please fill in the email box and click the sign up button

    A marketing guide for NW automotive companies, Manchester, 4 October 2012

    Start date: 04/10/2012
    Cost: Free, Only open to Business Excellence Members

    Paul Clarke, Managing Director of Promote, Automotive Comms and, will present a guide to marketing for North West automotive companies. As a base for the presentation, Paul will use the example of the recent MWS marketing project, which was supported by the NAA’s Business Excellence programme.

    Thursday 4 October 2012

    12:00 – 15:30

    To be held at MWS, Sharston Industrial Estate, Manchester, followed by the Village Hotel, Cheadle

    The main presentation will focus on how North West automotive companies and suppliers can make their marketing more effective, and will cover areas including strategy, branding, online presence and social media.

    Paul’s presentation will be given in conjunction with John Ellis, Managing Director of MWS, who will also explain how MWS has recently won an important tender with ATS, with assistance from another NAA member, Xemptor Consulting. MWS specialises in the area of commercial vehicle wheels. Its core business is the supply of replacement steel wheels for trucks. MWS also markets the Xlite brand in Europe, which is a lightweight forged aluminium truck wheel.

    Before the main meeting, which will take place at the Village Hotel in Cheadle, there will be the opportunity to tour MWS’s site at the Sharston Industrial Estate in Manchester.


    12.00     Arrival and site tour at MWS

    12.45     Depart for Village Hotel, Cheadle

    13.00     Lunch and networking

    13.30     Welcome – Martin Andrews

    13.35     Company 2 minute introductions

    14.05     MWS Case Study(s) – marketing and internationalisation strategy – John Ellis

    14.20     Marketing strategies, from design to implementation – Paul Clarke

    14.45     Northwest Fund for Business Loans – Gary Guest

    14.50     Events and project update – Carol Holden and Martin Andrews

    15:00     Networking

    15.30     Close    

    Please contact Zoe Desoer to reserve a place(s)

    European Regional Development Fund Northern Powerhouse
    Partners Department for Business Innovation and Skills Finance Birmingham