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    talksocial Social Media Conference

    Start date: 07/12/2012
    Cost: Tickets £95

    Venue:                      The Lowry Hotel, 50 Dearmans Place Salford M3 5LH
    Dress code:               Business Attire
    Twitter Hashtag:       #talksocial

    We all know that social media is a new cornerstone in digital marketing, but what is the best way to increase engagement, traffic and achieve social media success?

    Join our expert panel at the Lowry Hotel Manchester to find out how some of the most successful social brands found success, and get insider tips from some of the UK’s leading social media strategists. 
    talksocial will bring together some of the leading brands and experts who will tell you:

    • why you can’t ignore social media
    • what you need to do to build an effective strategy
    • how to engage with your clients and customers
    • who is leading the way
    • how best to implement social media and how to monitor success.

     Recent research has shown:

    • 65% of business owners using social media reported they were more likely to generate new sales leads
    • Nearly 50% of business reported positive results after just six months
    • Almost 52% of small businesses reported increased sales from social media marketing
    • People connected to your brand through social media are 19% more likely to lead to a sale    

    Social media and inbound marketing techniques have been a boom for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate.

    Hosted by Michael Taylor, with speakers including:

    • Jeremy Waite, Head of Social Strategy, Adobe
    • Steve Kuncewicz,
    • Robin Wilson, Head of Social Media, McCann
    • John Greenway, Manchester Airport Group

    Tickets to this event are £95, buy your tickets now.

    07:30 – 08:15   Registration, Tea, Coffee & Pastries, Networking
    08:15 – 08:30   Welcome & Introductions – Michael Taylor, Founder Thinkmore
    08:30 – 09:30   Keynote Speaker – Jeremy Waite, Head of Social Strategy, Adobe
    During our first keynote, Jeremy Waite will explain the fundamentals of a good social strategy, including, where to focus your efforts, what not to ignore, and how to go about engaging with a growing fanbase.

    09:30 – 10:30   Panel Session, Facilitated by Michael Taylor

    Panellists include:

    • Steve Kuncewicz,
    • John Greenway, Manchester Airport Group
    • More panellists to be confirmed

    Our panellists will explain the best practise engagement methods and showcase industry standard tools to help your brand stay up to date with the ever changing social web.

    10:30 – 10:50   Coffee Break
    10:50 – 11:30   Keynote Speaker – Robin Wilson, Head of Social Media, McCann Manchester
    Robin will explain the importance of social media monitoring and show the importance of tracking online word of mouth around your brand and your competition in order to get a better view of the big picture.

    11:35 – 12:20 Keynote Speaker TBC
    A case study of social channels and how they have developed their social media strategy to become one of the top social brands of 2012.

    12:20 – 12:50   Panel Q&A Session, facilitated by Michael Taylor
    12:50 – 12:55   Close by pro.manchester
    13:00 – 14:00   Lunch and Networking

    If you have any questions that you would like to ask any of the speakers or panellists during the course of the seminar please feel free to tweet your questions to #talksocial. Tweets will be reviewed and questions asked to speakers on the day will be based upon your ‘real time’ feedback and queries

    European Regional Development Fund Northern Powerhouse
    Partners Department for Business Innovation and Skills Finance Birmingham