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    In the Driving Seat: Chris Prior, BCW Engineering Ltd

    NAA motoring enthusiasts will no doubt prick up their ears at the mention of a Ford Cosworth and a TVR S in this month’s ‘In the Driving Seat’ feature.


    Chris Prior 


    BCW Engineering Ltd


    Managing Director

    Apart from that

    CBM member, Active LinkedIn participant

    Why did you join the NAA?

    Connect with like-minded businesses and customers to ultimately grow our business.


    I was a keen semi-professional cricketer and squash player, and have always loved sports. Engineering is a passion but in its application to all things car-related, my current enthusiasm is being applied to the restoration of a 1988 TVR S.  

    Favourite Sport

    I don’t tend to follow team sports, I prefer playing and being involved in the action… I like outdoor sports such as golf, when the weather permits!!

    Favourite Musical Performer

    I like a variety of music including George Ezra, Elton John through to classical Hans Zimmer.

    Favourite Movie


    Favourite Books

    The Last Lecture, Randy Pausch

    Best motoring moment

    Fresh 2WD Cosworth rebuild on a wet roundabout with slicks on the back!

    Best business advice you’ve ever received?

    I always strive for high standards, believing in robust, efficient processes to better equip businesses for success and longevity. The best advice I ever received was “The devil is in the detail”.

    European Regional Development Fund Northern Powerhouse
    Partners Department for Business Innovation and Skills Finance Birmingham