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    In the Driving Seat: Chris Ratter, Grooveliner

    Chris Ratter is Director of Grooveliner, a company offering a tow hitch-mounted electric e-bike rack, but Chris also has an interesting history including competing in the 2014 Dakar Rally in an 18-tonne Renault truck…

    Name

    Chris Ratter

    Company

    Grooveliner

    Position

    Director

    Apart from that

    Director Xceed Motorsport (off-road driver training and off-road racing vehicle preparation). Member of Driving Instructor Association

    Why did you join the NAA?

    To network with companies in the NW area

    Personal 

    Married to Janice who keeps me organised. Two daughters, two sons-in-law and four grandchildren. One lurcher. Hobbies include off-road racing in my Land Rover 90, scuba diving, skiing and travelling with my wife. To keep fit I walk the dog and do Reformer Pilates.

    Favourite sport / team

    Sport is off-road racing; Love the team that organises the Knutsford Beer Festival.

    Musical performer

    The Proclaimers

    Movie

    Guardians of the Galaxy

    Books

    Non Fiction – The Other Titanic. Fiction – Ian Rankin’s Rebus series

    Best motoring moment

    Finishing the 2014 Dakar in an 18-tonne Renault Kerax with the Race 2 Recovery team.

    Best business advice you’ve ever received?

    Be adaptive

    European Regional Development Fund Northern Powerhouse
    Partners Department for Business Innovation and Skills Finance Birmingham