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    In the Driving Seat: Rob Russell, Chief Technology Officer & Co-founder, Senseye

    Find out more about Rob Russell, Chief Technology Officer & Co-founder, Senseye – a company that can reduce unplanned downtime by 50%…

    Rob Russell


    Chief Technology Officer & Co-founder

    Apart from that
    Health Management & Prognostics (HealthMaP) NTC

    Association with NAA
    Recently joined the NAA less than 6 months ago and keen to get involved as much as possible.

    Why did you join the NAA?
    The Automotive sector is a key industry for Senseye where we’ve seen a lot of success in helping OEMs and Tier 1 suppliers to reduce unplanned downtime by 50% – the NAA represents an excellent trade organisation for us to work with to learn about our customers maintenance issues and share our knowledge.

    Married with two daughters and we love water sports, sailing and cycling.

    Favourite football team
    Not a big football fan, sorry.

    Musical performer
    Stone Roses and other 90s Indie rock bands.

    Star Wars (all episodes)

    Skunk Works by Ben Rich

    Best motoring moment
    Driving the west coast of Scotland on holiday in 2005. Amazing scenery, lakes and mountains.

    Best business advice you’ve ever received?
    In a small business, it has to be focus is king and avoid trying to do everything.

    European Regional Development Fund Northern Powerhouse
    Partners Department for Business Innovation and Skills Finance Birmingham