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    Joint Technology Event: A winning edge; the difference is design – an event for SMEs within OEM product supply chains, Bentley Motors, Crewe, 29 April 2014

    This event, looking at how design can drive innovation to help make supply chain companies better, stronger businesses, will include presentations such as ‘Design as a key driver of competitiveness in the automotive industry’

    Business success often comes down to gaining a winning edge: that important differentiating element that helps a business stand out and win market share.

    Often that edge is design, with this area being explored at this joint event, developed by the Design Council and Lancashire County Council/Creative Lancashire and supported by NW Aerospace Alliance, NW Automotive Alliance and NW Texnet.

    Who is it for?

    This event is aimed primarily at businesses within OEM/advanced manufacturing product supply chains.

    Why should you attend?

    An impressive range of speakers from across the sectors will show how design can increase the capacity businesses to innovate, drive change and improvement, and strengthen visibility and market position.

    Speakers include Richard Baker, head of supplier engineering at Rolls Royce, and Michael Straughan, Bentley Motors board member for manufacturing.

    The government’s Industrial Strategy highlights the importance of innovation for UK businesses in supply chains; design provides an approach which can be applied in different contexts and across a range of sectors to drive that innovation.

    This morning event is free to all NW Automotive and NW Aerospace Alliance members and NW Texnet members. Lunch is provided.

    Booking will be via Eventbrite on the Design Council’s website. If you would like to attend please contact Amanda Holmes at who will notify you when the booking system is live.

    European Regional Development Fund Northern Powerhouse
    Partners Department for Business Innovation and Skills Finance Birmingham