NAA Member News: BAC unveils major expansion plans in North America
Briggs Automotive Company (BAC) continues its ambitious global expansion roadmap having officially unveiled its next-phase growth plans in North America.
Having recently inaugurated three new facilities in Asia, BAC has unveiled expansion plans for the US market at three state-of-the-art locations: Philadelphia, Greenwich, and Newport Beach. This expansion is set to afford the high-tech single-seater supercar manufacturer – the leader in delivering one-of-a-kind bespoke craftsmanship – an unprecedented retail presence in the country.
BAC USA’s locations will be operated in partnership with RDS Automotive Group, a leading and exclusive automobile retailer that has for over 15 years represented the finest automotive brands from around the world. The multi-dealership agreement will elevate the presence of the Mono range to a new level across the USA.
The spaces in Philadelphia, Greenwich and Newport Beach will blend high luxury with advanced technology to perfectly mirror the core values that underpin the Mono range. The immersive customer spaces will provide an integral touchpoint for future BAC owners as they collaborate with BAC’s design team in the renowned BAC Bespoke process, a curation programme that ensures each Mono example is a true ‘One of a Kind’. As a result of the expansion in the country, customers in the USA will now be able to get closer than ever to this personalisation process, which epitomises the unique ownership proposition of Mono.
On the East Coast, the BAC Philadelphia centre is located in a new RDS facility, whilst BAC Greenwich is situated at a prime RDS location on the idyllic southwestern tip of New England. On the West Coast, the BAC Newport Beach facility lies at the heart of southern Californian car culture, providing panoramic views of Orange County from its second floor coastal-view lounge space. The arrangement with RDS also ensures that first-rate and dedicated BAC Mono servicing, customer and aftersales care will be available to customers across the country.
Chris Lockhart, BAC’s Head of Global Sales, commented: “Today marks yet another momentous milestone in BAC’s journey with the launch of our official operations in North America. To have an on-the-ground presence on both coasts of the USA – two on the east with BAC Philadelphia and BAC Greenwich, and one on the west with BAC Newport Beach – gives the brand direct access to a passionate and growing community of BAC owners, prospective customers and enthusiasts. In return, people in the USA now have a BAC touchpoint, a place where the world of BAC comes to life the moment they step into the space.
“The USA is already BAC’s largest primary global market. With the addition of these three new locations, the company will be able to meet increasing demand for the Mono range as well as BAC’s revered bespoke and one-of-a-kind craftsmanship customisation services.”
Robert DiStanislao, President of RDS Automotive Group, added: “We are thrilled to be part of the growing global BAC network and we are just as proud that BAC selected RDS Automotive Group as its partner to launch operations in North America. The BAC Mono is a high-quality product uniquely positioned within the automotive industry. I believe it will be an excellent complement to our stable of luxury and exotic brands.
“The One of a Kind nature of a Mono is a perfect fit for our US customer profiles – we’ve already seen huge interest in the Philadelphia, Greenwich and Newport Beach areas. Demand for bespoke, beautifully crafted and high-performance products from BAC is rapidly increasing across the USA and the RDS Automotive teams at all three key locations are excited to welcome and introduce customers to this exceptional and unique brand.”
