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    NAA Member News: GEFCO welcomes Pudsey for BBC Children in Need event

    Coventry-based logistics specialist GEFCO UK launched its BBC Children in Need cycle challenge with a kick-off event on Thursday 10th May with a guest appearance from Pudsey…

    The four-day, 300-mile event will see the team set off from GEFCO UK’s headquarters at Prologis Park, Coventry on 7th September, travelling across the Channel and through rural France before reaching Paris for a final journey to the Eiffel Tower.

    The GEFCO UK team, including over 50 employees who have signed up for the challenge, were joined by Pudsey and BBC Children in Need representatives at its Coventry headquarters as riders were briefed on the challenge ahead, as well as the work BBC Children in Need does to support disadvantaged children and young people across the UK.

    GEFCO’s HR Director, Helen Grover commented: “The challenge promises to be a once in a lifetime experience and we’ve been thrilled with the number of sign-ups so far. We’ve even seen a number of employees join that are completely new to cycling.”

    “We’re hugely grateful for the support that the BBC Children in Need team has offered us so far and it was great to be joined by Pudsey and the team at today’s event to remind us of their brilliant cause and the importance of our donations”.

    “We’re always looking for opportunities to engage our employees, support deserving charities and make GEFCO a great place to work. Our Coventry to Paris challenge represents a culmination of all these goals.”

    Lauren Baxter, Commercial Partnerships at BBC Children in Need commented: “BBC Children in Need are incredibly grateful to GEFCO for their support, which really will go on to make a positive impact on young lives across the UK.

    “We’d like to offer a huge thank you to GEFCO and all the riders for supporting BBC Children in Need and will be cheering them on as they make their way to Paris.”

    European Regional Development Fund Northern Powerhouse
    Partners Department for Business Innovation and Skills Finance Birmingham