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    NAA Member News: Range Rover Evoque Hits Five Years Of UK Production

    The world’s most recognisable and luxurious compact SUV, the Range Rover Evoque, has reached a historic milestone as it celebrated its fifth year of production at Jaguar Land Rover’s advanced manufacturing facility at Halewood…

    With over half a million sold globally in more than 180 countries since 2011, the Range Rover Evoque – driven everywhere from Madrid to Manila – is Land Rover’s greatest sales success story. It is also Land Rover’s most efficient model, thanks to its British-built Ingenium engines which offer class-leading CO2 emissions of just 109g/km and impressive fuel consumption of 68mpg.

    The Range Rover Evoque has become a non-stop British success with 24-hour production at the Halewood plant. Since the first Evoque rolled off the production line on 4 July 2011, sales have increased five-fold from just over 22,000 in 2011 to more than 108,000 in 2015 – with a new Evoque now rolling off the production line every 170 seconds. At the same time, the workforce has also trebled to more than 4,000, with 1,500 recruited specifically to support the launch of this record-breaking vehicle in 2011.

    Over the past five years, employees have clocked up more than three million night-shift hours, consuming 668,000 cups of coffee, half a million eggs and 125,000 slices of toast to keep energy levels up during an eight hour shift. A total of 1.7 billion Evoque parts have been fitted in the Trim and Final assembly area, travelling over 2.5 million miles of conveyor system.

    Jaguar Land Rover associate Ash Milburn joined Halewood shortly after the launch of the Evoque: “I started as an Apprentice at a very exciting time for the company. The Range Rover Evoque has been hugely successful; it has brought a lot of positive changes to Halewood and has contributed immensely to the success of Jaguar Land Rover, as well as boosting the whole UK automotive industry,” he said.

    Ross Bolton, Paint Shop Production Leader, said: “I started in February 2011 so I have witnessed the transformation in the factory that Evoque has brought with it. I have since been promoted to a Production Leader and I am grateful to the company for this amazing opportunity. I am looking forward to continuing to support the business and helping us drive our success forward into the future.”

    Earlier this year, Halewood began building a new soft-top member of the Evoque family, the Range Rover Evoque Convertible; the world’s first luxury SUV convertible and another first for Land Rover. Despite the typical British summer weather, employees at Halewood enjoyed the roof-down experience of driving the Evoque Convertible on the Land Rover Experience off-road course as part of the birthday celebrations.

    Richard Else, Jaguar Land Rover Halewood Operations Director, said: “During my 25 years at Jaguar Land Rover it has been the last five years that have been the most eventful, exciting and rewarding. The impact which Evoque has made to our business and to Halewood is nothing short of transformational. I am immensely proud of the Halewood team; their pride, passion and commitment to getting the job done and going above and beyond is second to none.”

    Globally, the Evoque has picked up nearly 200 awards over the last five years. Halewood Operations has also picked 11 regional business awards and recently won its first national award as it took home the ‘UK Manufacturer of the Year’ crown at the Insider MADE in the UK Manufacturing Awards 2016.

    Jaguar Land Rover has invested £600 million at the Halewood plant since 2010 to support the Range Rover Evoque (2011), Land Rover Discovery Sport (2014) and the Evoque Convertible (2016). The Evoque is also the fastest selling Land Rover of all time, accounting for one in four Land Rovers sold around the world in 2015. Local production also started in China in 2015, and more recently, announced in Brazil.

    Halewood – Facts & Figures

    • Halewood Operations manufactures the multi award winning Range Rover Evoque and the Land Rover Discovery Sport, the most versatile premium compact SUV.
    • The plant is operating at full capacity, 24 hours-a-day.
    • Jaguar Land Rover invested more than £500 million in Halewood between 2011 and 2015
    • Jaguar Land Rover has also invested more than £5 billion in UK supply contracts linked with Evoque and Discovery Sport production.
    • Over 2200 Halewood employees have completed Apprenticeships in the past two years.
    • 3 million night shift hours have been worked since 2011
    • 1.69 billion Evoque parts have been fitted throughout Halewood’s Trim and Final assembly, travelling down 2.26 million miles of conveyor system
    • Over the past five years, employees have consumed 668,083 cups of coffee, 751,134 rashers of bacon, 518,210 eggs 125,727 slices of toast and 692,104 sausages at the plant
    European Regional Development Fund Northern Powerhouse
    Partners Department for Business Innovation and Skills Finance Birmingham