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    In the Driving Seat – Peter Hammond, MD, Auto Marine Cables, and Director, NAA

    You may know Peter Hammond as the MD of Auto Marine Cables and as Director of the NAA, but we now know he’d really prefer to be driving a Ferrari around the Nurburgring

    Peter Hammond

    Auto Marine Cables Limited

    Managing Director

    Apart from that
    Member of the Manufacturing Institute

    Association with NAA
    Director NAA

    Wife Diane, two daughters, Sophie 22 and Grace 19

    Favourite football team
    Bolton Wanderers man and boy

    Top sports star
    Marco Pantani “The Pirate”, a flawed character but brilliant cyclist, and all the competitors who were still running past my house 15 hours in to an Iron Man triathlon

    Musical performer
    Too numerous to mention

    Shawshank Redemption

    My father Howard who showed dogged determination and endless energy to succeed

    Dream machine
    The Teleporter from Star Trek (“Beam me up Scotty”)

    Best motoring moment
    Driving a Ferrari F430 around the Nurburgring in under 9 minutes

    Best motoring moment
    Not had it yet

    Best business advice you’ve ever received?:
    Be mindful of all the things you don’t know

    European Regional Development Fund Northern Powerhouse
    Partners Department for Business Innovation and Skills Finance Birmingham