In the Driving Seat: Jane Harrad-Roberts, YOYO Multidrops
Jane Harrad-Roberts is usually behind a spreadsheet involving Google Analytics or Mailchimp data, however, even in lockdown she has resolved to get out and about more, even if it’s just answering our questions.
Name
Jane Harrad-Roberts
Company
YOYO Multidrops
Position
Head of Marketing
Apart from that
Advanced Driver, Fellow of the Chartered Institute of Marketing
Association with NAA
Membership through YOYO Multidrops and pleased to receive all the NAA’s news and information including the webinars.
Why did you join the NAA?
Engage, partner and learn how YOYO MultiDrops can meet members’ needs and those of fleet and LCV owners. YOYO MultiDrops’ technology is proven to dramatically improve the efficiency and usability of LCVs and NAA members will be given a priority service from YOYO MultiDrops for demos and other requirements.
Personal
I’d love to be spending time with the family in exotic locations with my multimedia production unit in my rucksack. At the moment it is long walks, catching up on movies and shows, and gadgets.
Favourite football team
This has to be Liverpool, but I was a young supporter of Doncaster Rovers then Leeds in the Don Revie days before I crossed the Pennines.
Musical performer
I’ve tried piano and drums myself, still banging on about the latter. It has to be ELO, Queen, Luther Vandross and Sigma.
Movie
Shawshank Redemption for sheer guts and winning through despite all the odds, or Roman Holiday, with its 10 nominations and three Oscar wins. It’s amazing it got made at all and was responsible for dramatic sales increases for Vespa.
Books
Everything from Shōgun, the 1975 novel by James Clavell, to American Dirt.
Best motoring moment
Driving a Pontiac Fiero up the Pacific Coast Highway to stay in a work colleague’s guesthouse in the hills just outside San Francisco.
Best business advice you’ve ever received?
The pessimist sees difficulty in every opportunity, the optimist sees an opportunity from a disaster. Learn from looking backwards but focus on moving forwards and if you love what you’re doing you never work a day in your life.
