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    In the Driving Seat: Shaun Cross, OMRON Electronics Ltd

    It sounds like Shaun Cross, UK Sales Manager, OMRON Electronics Ltd, has a dilemma about whether to go for a cycle ride or go for a drive in his BMW 330e.


    Shaun Cross


    OMRON Electronics Ltd


    UK Sales Manager 

    Apart from that 

    • Vice Chair of UK Logistics Forum (Society of Motor Manufacturers and Traders)

    • STEM Ambassador

    • St John Volunteer (including COVID vaccinator and events first aid)

    Why did you join the NAA?

    For networking, meeting potential clients and brand building. 


    Keen cyclist; previously undertaken many group charity cycle rides including London to Paris.

    Favourite sport / team

    Nottingham Forrest my local team!

    Musical performer



    Mission Impossible – a classic!


    Spin Selling – Neil Rackham – a sales must!

    Best motoring moment

    Taking delivery of my new 330e 

    Best business advice you’ve ever received?

    If it’s not in the CRM database then it didn’t happen!

    European Regional Development Fund Northern Powerhouse
    Partners Department for Business Innovation and Skills Finance Birmingham