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    NAA Member News: Servispart Consulting partners with Genalpha to unlock aftermarket growth

    Servispart Consulting partners with Genalpha, an innovative provider of B2B parts eCommerce, eCatalogue and customer portal solutions for equipment manufacturers…

    NAA member, Servispart Consulting, the UK’s leading specialist aftermarket consultancy is partnering with GenAlpha Technologies LLC to provide a powerful synergy of aftermarket knowledge and technology expertise in addressing the needs of the manufacturing aftermarket.

    Located in Wisconsin, USA, Genalpha offers PartSpot, a powerful and feature-rich eCommerce/eCatalogue system designed specifically for the manufacturing aftermarket. The solution complements the advantages of Servispart’s winning growth strategies and implementation services that accelerate aftermarket competitiveness, customer service and financial performance. GenAlpha and Servispart will collaborate on customer projects, utilising the expertise of each firm.

    “We are excited to be partnering with Genalpha to help more manufacturers unlock their aftermarket growth and servitisation opportunities. Our Aftermarket 360TM and Service Growth Accelerator improvement methodologies often highlight eCommerce and technical parts data management as key growth enablers, which Genalpha can help our clients to fully exploit,” says Adrian Botham, Servispart’s Managing Director.

    “Manufacturers have long overlooked the tremendous potential of their aftermarket, most often because of the operational complexities of marketing and selling parts,” says Stan Eames, Genalpha’s CEO. “Our PartSpot product provides a vehicle for simplifying part sales, and when coupled with the consulting expertise of Servispart we present manufacturers with a highly qualified path to aftermarket success.”

    Features such as an integrated electronic parts catalogue, BOM illustration hot-spotting and interactive 3-D drawings make PartSpot a premier consideration when selecting an aftermarket eCommerce solution. Servispart’s strategy, business change and digital transformation services are designed to address the many challenges associated with aftermarket growth. Together, Servispart and GenAlpha offer a stellar combination to move manufacturers into the future of aftermarket B2B eCommerce. For more information about Servispart Consulting or Genalpha Technologies, visit, call +44 (0)333 305 8475 or email

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