Pirelli is among the main tyre makers globally and world leader in the Premium segment, with high technological content. Founded in 1872, it has a presence in over 160 countries, with 22 manufacturing facilities on four continents and 38,000 employees. Pirelli has been involved in motor racing since 1907 and is currently the exclusive Formula 1® tyre manufacturer for the 2014-2016 championship seasons. The excellence of Pirelli’s products, the popularity of the Pirelli Calendar, as well as the company’s involvement in the worlds of Formula 1® and fashion all contribute to the success of the Pirelli brand, valued by Interbrand at €2.27 billion.
