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    Jaguar Land Rover

    Jaguar Land Rover is reimagining the future of modern luxury by design through its two distinct, British brands – Jaguar and Land Rover.

    Its brands are steeped in a rich tapestry of timeless designs that resonate with people, creating an emotional attachment that is truly unique on the global stage.

    Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.

    Two brands. Two distinct personalities. Both connected by the elements of quality and sustainability that underpin Jaguar Land Rover’s future of modern luxury by design.

    Jaguar Land Rover’s site in Halewood, Merseyside, will be at the heart of the company’s Reimagine strategy, which will see Jaguar Land Rover transition to an electric-first business.

    By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful, new portfolio of emotionally engaging designs and pioneering next-generation technologies.

    Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.

    The company will offer pure electric power, nameplate by nameplate, by 2030 and its aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039.


    European Regional Development Fund Northern Powerhouse
    Partners Department for Business Innovation and Skills Finance Birmingham